![]() It wasn’t all about “Fancy Like.” Applebee’s also offered collaborations with Disney, Dwayne “The Rock” Johnson’s Teremana Tequila, NBC’s “Football Night in America” and CBS’s “Survivor,” in addition to teaming up with Pepsi and Cheetos to bring the world flavored wings and cheese bites at the virtual Cosmic Wings and eventually to the Applebee’s menu. Social mentions of Applebee’s and “Date Night” increased by 215 percent since the song debuted. The campaign generated more than 12 million organic views of the ad spots on YouTube. It was a menu item mentioned in the song, but it had been cut in pandemic downsizing. The brand even brought back the Oreo Cookie Shake to more than 1,500 Applebee’s restaurants nationwide. All of it demonstrated how Applebee’s has kept nimble during the pandemic. That campaign included ad spots, paid digital and social, emails, social posts on Hayes’ social channels, and earned media outreach that stretched to business publications. Yashinsky and the Applebee’s marketing team partnered with Hayes, including securing the rights to the song, and staged a date night photo opportunity of the singer and his wife, Laney, at their local Applebee’s with a “Bourbon Street Steak and an Oreo (Cookie) Shake.” It allowed for an earned media push with the image to key entertainment media, drumming up excitement for the official launch of the “Fancy Like” Date Night at Applebee’s campaign. ![]() The song, which stormed the internet after Hayes and his daughter posted a dance on TikTok, fit into Applebee’s authentic partnerships with music. Joel Yashinsky, Applebee’s chief marketing officer who joined the company in 2018, saw a stellar opportunity when, in the summer 2021, country singer Walker Hayes’ “Fancy Like” became a viral hit, extolling the joy of a date night at Applebee’s. We hear about our advertising all the time from our guests, and it always brings a smile to my face.” “Of course, I'm talking about ‘Eating good in the neighborhood,’ something that's a real point of pride for our franchise partners, the restaurant teams and our entire organization. John Cywinski, Applebee’s president, said the concept’s marketing team continued to innovate around “the most enduring, memorable and likable ad campaign in the entire industry - and, frankly, outside of the industry,” he said. John Peyton, CEO of the Glendale, Calif.-based company, noted in a May earnings call that “our marketing plans encompass national TV, digital media, social media platforms and one-to-one marketing.” The two restaurant brands engaged a broad base of marketing tools. The result included a viral smash - Applebee’s capitalizing on the viral “Fancy Like” sensation - and an emphasis on guest customization, as prioritized by IHOP. ©Sony Music Entertainment Inc, All Rights reserved.As dining rooms reopened after pandemic closures, Dine Brands and its Applebee’s Neighborhood Grill + Bar and IHOP concepts reengaged their marketing teams to remind customers what they were missing. ©2022 Kotoyama, Shogakukan/Call of The Night Committee Source: Sony Music Labels press rleease, Noitamina official YouTube channel ![]() #Night call song tvRELATED: Take a Bite Out Call of the Night TV Anime's Creditless Opening Theme "Loss Time" will be included in the unit's second single "Daten" and third album "Ensemble Play," both of which will be released on September 7. ![]() The two members of Creepy Nuts say of the song, "There's no need to be prepared for anything, but if a scene comes to you naturally from the lyrics and music, we hope you enjoy it, and if there is a good feeling of sound that you can feel in your body, we hope you will surrender yourself to it." The song is also featured as the ending theme for the TV anime, and the unit has provided their newly-written song "Daten" ( Falling from Heaven) as the anime's opening theme. The clip depicts Ko and Nazuna, the anime's two main characters, wandering through the night.Īs fans know, the Japanese title of Kotoyama's original manga, Yofukashi no Uta, was taken from the unit's third digital single released in December 2018 (The manga started serialization in August 2019). And a lyric video featuring the scenes where the song was used is now also streamed on YouTube. ![]() "Loss Time," an insert song for the TV anime Call of The Night performed by Japanese hip-hop unit Creepy Nuts was revealed for the first time in its second episode aired in Japan on July 14. ![]()
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